Gestalt Psychology for Marketing and Leadership by 50MINUTES.COM

Author:50MINUTES.COM
Language: eng
Format: epub
Publisher: 50Minutes.com
Published: 2015-09-02T00:00:00+00:00

Understanding these steps enables professionals to highlight certain messages, colours, etc. depending on the purpose. It is therefore useful to grasp what is going on in the customer’s mind in order to influence their decisions.

Leadership

The leader must strive to develop a comprehensive overview of the life of the organisation. As such, they must be able to understand stress factors, recognise social pressures affecting relationships between employees, have a clear vision of the business to improve the profitability of the group, tolerate uncertainty, etc. According to the psychotherapist Paul Barber, Gestalt psychology can help to develop social, sensory, emotional, imaginative and personal intelligence. Below are some suggestions for leaders:

Develop sensory intelligence (improve observation and listening) by:being sensitive to the physical environment and to workers;

focusing on the organisation and the conduct of workers;

understanding human needs and knowing how to respond to them.

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